Project Objectives
June 10, 2021

How to write effective Project Objectives and Project Descriptions

By Niall Lenihan

What is a Project Objective?

A Project Objective can be described quite simply as what you plan to achieve by the end of the project. What is important to highlight is that your Project Objectives should be achievable and measurable at the end of each project.

Our business teams at Project Central put significant thought and consideration into each project we undertake it whether it be for Sales, Marketing, Customer Success, Product, or Development. 


Why are Project Objectives important?

Project Objectives are vital to Project Management as without them you are unable to communicate to management or your fellow project members the goals before, during, or after the project itself. 

If perhaps you’re an occasional Project Manager or you are new to Project Management in your current role, it is important to differentiate between Project Objectives and Project Goals.  

Project Objectives are focused on what you aim to achieve at the end of the project whereas your project goals should outline what happens when your project is successful at the end. 

Alexa have also some interesting points in how to define and measure Marketing Objectives.

Let me share with you an example of a Marketing Project Objective and a Marketing Project Goal.


Marketing Project Objective

My Marketing Project objective is to ensure that our website is easy to navigate from our customers’ perspective and they can easily reach out to us for support if they have any questions.


Marketing Project Goal

My Marketing Project Goal is for 95% customer retention. 

When creating a new project in Project Central whether you choose to use a blank project template, an existing template from our library or perhaps a template that you have saved from a previous successful project, your first job after project title will be your description.  

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What is a Project Description?

A project description makes it easy for everyone involved to understand the context and purpose of the project and allows you to define your objective clearly.

The length of a project description can vary however on average can be between 50 – 100 words. Your description should contain your project goals, success metrics, project members, budget, milestones and deliverables, timeline and schedule. 

I have included a sample marketing project description below to use as a reference for the next time you need to write yours and summarized the details under the headings below as a reference. 

  • Project Goals – Grow website visitors by 10% in Q3 in 2021. 
  • Success Metrics – Achieve 100,000 website visitors in Q3 in 2021. 
  • Project Members – Marketing Team. 
  • Budget – Additional budget of $2000.00 
  • Milestones – Weekly tracking – Status and Adjust. 
  • Deliverables – Search Ads, Display Ads, Bumper Ad’s, refresh website content and new Blog content. 
  • Timeline and Schedule – 1st of July to 31st of August 2021. 


Sample Marketing Project Description

“Grow traffic by 10% in Q3 achieve 100,000 website visitors. An additional budget of $2000.00 will be allocated to the Marketing team to be spent on Search Ads, Display Ads, Bumper Ads. 8 additional content pieces will be delivered during this quarter. The Marketing team will meet weekly to review progress. The project will run from the 1st of July until the 31st of August 2021” 

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